1. Bio
Content creator and senior marketing manager for Brevard Zoo. A graduate specialised in marketing, after experiences in different sectors, she discovered her passion for communication in the field of conservation and dedicated herself to it heart and soul, for a long time managing – among others – the communication of the Sonora Desert Museum. Currently, driven by her natural curiosity nature and awareness of the importance of a good work-life balance, acquired in the field, she is pursuing a second degree in psychology, with the aim of integrating her daily narrative with a closer focus on its topics and attitudes to foster better mental well-being and quality of life. Her mission is to approach communication in a way that is not only useful for marketing results, but that can also, in some way, inspire positive actions.
2. The power of a dream
It may seem a paradox, but when we talk about the power of dreams, I must inevitably start from the lessons we can learn from shattered expectations. As we approach life, we often believe that the path to fulfilment is a straight one. We get an idea of what the path should be and we believe in it so much that we often end up losing touch with our true aspirations. We are so focused on trying to fit events into what should be “the right path” that we forget to ask ourselves “the right path for who?”. So, even in a career that looks perfect and successful from the outside, the feeling that it is not enough may sometimes sneak in and carve out a path for itself inside us. A kind of discomfort, a form of dissatisfaction: that is the power of a dream. It is that alarm bell that rings even when, apparently, there is no reason for it. It is the most authentic part of our being that knocks and tries to tell us that we must find space and courage to chart our path, perhaps far from that routine which, all in all, is winning and safe. I spent – with great satisfaction – a decade in conservation communication and, despite the accolades, at one point I had to admit to myself “It’s time to change”. Admitting this truth was both frightening and liberating. I was 34 years old and my path was perfectly plotted out. I felt vulnerable in recognising the need for change, but at the same time I understood that changing direction was the step I had to take in order to fulfil my real ambitions. And the power of a dream is precisely this, the courage to leave behind what seems reasonable and safe, to make room for what our innermost self feels is right, because it vibrates in unison with our soul and not to the tune of the outside world’s expectations.
3. My journey into real beauty
Learning to listen to the flow of life has taught me that beauty does not have a static expression. It is not always the same, but follows a continuous evolution. I realised this clearly when I learned to look at my failures for what they were. If we remain anchored to a pre-packaged idea of what is right or wrong, what is successful or not, our “failures” are something bad, painful, negative. But I’ve learned that it is after I’ve worked these failures out that I can change my perspective, see them for what they truly are, and look serenely at the multitude of different opportunities that every “failure” gives us access to. And this is the greatest beauty we can experience. When I look in the mirror I smile, because what I am looking at, what I am, is the result of the so-called “failures” and, yes, I smile because they have shaped my perspective on life, which is unique and unrepeatable. According to the dictionary, failure is a lack of success, but I like to see failure as a step towards success. And another thing I have learned to understand over time is that each of us must freely determine what form our own success takes. For me, success, will easily look different from that of many others and that’s fine. We often carry burdens disguised as successes. I have personally understood that for me finding success means finding peace and fulfilment in what I do and being grateful for each day in which I approach this: this is the success I seek, this is the beauty that inspires me.
4. What I learned and won’t let go
We spend our lives trying to match standards set by the outside world, this is what makes us feel dissatisfied, inadequate, even wrong or out of place. But there is nothing wrong with us or our aspirations: it is time to shine authentically, regardless of the expectations of others. As women, we have to deal with an additional level of label management: often, for example, we are defined as “too emotional”, as if it were a bad thing. But then, incredibly, when our passion suits someone else’s agenda, they suddenly change the previous label to “passionate”. It is this strange dance, composed with the rules of others, that holds us prisoner. So to hell with labels, let’s embrace our nature fully and chart our own path: there is no right place to draw energy from, everyone has their own, the important thing is that it makes us feel good and that, perhaps, it might inspire someone else to unleash their potential. We all have a superpower, and the only way we can discover it is to genuinely be ourselves, allowing ourselves to fail a thousand times before we succeed. What I dream of is a society in which equality, security and freedom are not just aspirations, but lived experiences for every individual, promoting a culture of respect and emancipation for women around the world. Yet, as we try to make way for our aspirations, we still have to worry about our physical and mental safety almost everywhere.
